Selected Work

Reducing churn by improving data visualization for affiliate program managers.

How I researched and designed an updated reporting experience that reduced churn, helped increase MRR, and improved data visualization for affiliate program managers.

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Hyper-personalizing the creative gig economy through generative AI.

O3 World's case study release for Scarlet AI. I collaborated with the co-founder of the agency to create high-fidelity mockups using an existing UI kit, contributing to the pitch that brought Scarlet AI to life.

View on O3 World

Payment Links: Charge's pivot to the pandemic.

How I served a dual role of product manager and designer to quickly pivot and lead a lean team towards a lifetime high in revenue during one of the most chaotic periods on earth.

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RECOMMENDATIONS

Kind Words

Joey was a critical contributor around an overhauling of our onboarding. He did a detailed documentation of our current onboarding flow, ran a competitive analysis of other onboarding flows, listened to the pain points and created sequencing to ensure all potential onboarding scenarios were considered.

Joey truly focused on keeping prospective customers in the journey, reducing the number of steps and ensuring we were hitting on the “AHA” moments that would make the biggest impact in terms of trial to paid conversion. To say his contribution was critical is actually an understatement. It’s been the core of our build out of the new onboarding flow.

Brooke Hahn

CEO of LeadDyno

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Joey was highly desired by product managers in a portfolio of 20 SaaS products. He was phenomenal at creating end-to-end UX strategy by leveraging usability testing, auditing behavioral trends, creating super clean UX/UI flows and layouts, competitor research, eye-opening user survey round-ups, analyzing data, and working cross-functionally with support/success teams, all in an effort to influence top-line revenue.

I witnessed this firsthand when we worked on two products together. Our relationship was heavily predicated on forming a successful marriage between Customer Success/Support and UX.

Niko Vergis

Customer Success Manager

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Joey thrived in a particularly challenging managerial climate. Despite the hurdles, he consistently delivered outstanding UX/UI designs that balanced user needs with business goals. His attention to detail, from wireframing to final product design, ensured that projects stayed on track and met high standards of usability and visual appeal. His ability to adapt and remain focused under pressure is one of his strongest traits.

Chuck Maiden

Senior Technical Delivery Manager

Read the full recommendation on LinkedIn